"Air to enjoy", a philosophy that defines Bergstrom's nature and commitment to its customers

Business  |  25 - 11 - 2023

True to the commitment to its employees, its customers and society, Bergstrom has been designing and manufacturing air conditioning equipment since its origins. After so many years in the cabins of vehicles, we know what our customers need for their work or adventure: Air to enjoy.

"Air to enjoy" is the campaign concept for our new OpenAir 12V Full Inverter, but it goes beyond that. It is the verbalization of our way of being, of working, of offering air conditioners that enhance the experience of driving and enjoying life in the car, whether at work or on holiday, travelling the miles to adventure.

A positive attitude that looks to the future with optimism, aware of the good moment that the Caravanning sector in particular is experiencing. According to data provided by the Spanish Association of the Caravanning Industry and Trade (ASEICAR), a total of 643 new motorhomes and campers were registered in Spain last October, an increase of 113% compared to the same month in 2022.

There was also a slight upturn in the second-hand market compared to October 2022, as sales of motorhomes and campers increased by 8.4%, from 1,464 units to 1,587.

This data shows the recovery of the sector, matching the figures reached in October 2021 before the semiconductor crisis, shortage of raw materials or the Ukraine War, factors that had a very direct impact on the slowdown in registrations during 2022 and part of 2023.

The figures from the Barcelona Caravanning Show held last October, with more than 67,000 visitors, and at which we were present with our Adventure Range, show that the sector continues to arouse interest.

During the nine days of the Fair, we have seen that the Show has once again been the largest showcase for new products in caravanning, producing in the case of our air conditioning products, an important request for information, a revulsive to boost sales that may well materialize with the increase in registrations in the coming months.

If these data are important, so less important is the increase in temperatures during the summer months, an important reason to take into account when deciding to buy an air conditioning unit when travelling in a motorhome.